AfroditiKrassa Menu

The Salmon is a printed design research publication that our studio creates to highlight opportunities for differentiating design. It is also an organising idea for how we create. As specialists in category-defining hospitality design, we are driven to help our clients ‘swim away’ from the competition.

Issue 1

Fine Dining

Issue 2

Business Hotels

Issue 3

The Future of Luxury in Hospitality

The Salmon Blog

Welcome to our blog. Here we cover the people and places challenging the status quo within the hospitality industry. Internally we refer to them as “salmons".

Interview with Paul Rinkens

What superpower would you grant your 14-year old self? I’d like to answer this...

Interview with Mourad Mazouz

Founder of Sketch and MOMO and a good friend of the studio. What superpower would...

Interview with Monique Borst

What superpower would you grant your 14-year old self? Supersonic concentration. Our...

Interview with Dominic-Cools Lartigue

What advice would you give to your 14-year old self? I wish that I understood that...

Interview with Eric Yu

Erik Yu, MD, The Breakfastclub What superpower would you grant your 14 year old...